Common Craft Beer Marketing Mistakes Breweries Make
Running a brewery takes more than just making good beer! I have seen many brewery owners devote extra time to perfecting their recipes and ignore their marketing efforts. This actually causes slow business growth and poor interaction with consumers. Good beer alone does not ensure success anymore. Craft beer is very competitive nowadays. Customers research breweries on the internet before they make purchase decisions. As a result, Craft beer Marketing became the single most important part of growing a brewery business. While working with beverage brands I realized that many breweries make the same marketing mistakes. As some of them seem like minor inconsistencies it can actually lead to serious customer distrust and negatively impact revenue on the long run. Website is not up to quality standards One of the biggest mistakes I notice is the lack of professional website design and maintenance. Visitors hop on brewery websites and feel like they entered a 20 years old internet garage sa...